Television idenity for the annual coverage of Hollands oldest and most famous music festival Pinkpop. For dutch broadcaster NPS who will use it for three years.

UNDOG and me thought of a concept inspired by the dynamic experience of the festival crowd. Pinkpop is the crowd, the crowd is Pinkpop. No logo's or even the color pink were used. Instead we made plain black and white animations, printed them as still frames and scanned them back into the computer while moving the paper for analog distortion. Only a slight color correction was done after the scanning.

Sound design by Dimitri Madimin (Dimbrowski), sampling his own band and adding sounds to compliment the visuals.